Branding for growth
ABOUT
MELNA is...
Japanese luxury and wellness, built for properties and brands worldwide.
MELNA is a boutique branding agency in Tokyo. We work inside properties — hotels, ryokan and resorts — and alongside beauty, wellness and lifestyle brands entering Japan. In a property we shape how it feels, what a guest remembers, and why they return. For a brand we shape how it is understood once it reaches Japan: the positioning, the product, the launch, and the press that carries it.
A wellness resort we rebuilt has held four consecutive years of revenue growth, with media exposure up eightfold and repeat guests up sevenfold.
SERVICE
01
Brand and positioning
For properties that need a brand, not a renovation. Positioning, story, guest experience, and the standards that hold it together.
02
Space and experience design
Hotels, resorts, spas, flagship stores, pop-ups and residences. We design what the room, the ritual and the table actually do — and produce it.
03
Japan market entry
You already have the brand. What you need here is different — marketing built for Japanese buyers, product adapted to this market, the launch, and the Japanese press that carries it.
SELECTED WORK
THE SCENE
Wellness resort, Japan. Repositioned. Four consecutive years of record revenue and record guest numbers. Media exposure up eightfold. Repeat guests up sevenfold.
SAZANE
Adults-only ryokan, Chiba, Japan. Twelve rooms, each with a private open-air hot spring looking across Tokyo Bay to Mount Fuji. Brand and PR direction.
TORIIZAKI CLUB
Hotel and sushi auberge, Kisarazu, Japan. Six ocean-view rooms with private hot springs, built around an Edomae sushi counter. Marketing and PR direction.
GLOBAL BRANDS IN JAPAN
A luxury fragrance brand · a luxury automotive brand · a premium tequila brand · an Italian wellness brand
Positioning, launch and Japanese press. Case details on request.
WHO WE WORK WITH
01
Owners and operators abroad
You want Japanese standards of hospitality and wellness in your property — and access to Japanese and Asian guests.
02
Brand teams responsible for Japan
You need a partner in Tokyo rather than a vendor — for positioning, collaborations, launches and Japanese press.
03
Advisers, agents and consultancies
You bring us in to deliver the work in Japan, for clients who need it done here.
COMPANY
PROFILE
Shoco Shiga, Founder & CEO of MELNA Inc. — a Tokyo-based branding agency for hotels, resorts and premium hospitality and wellness brands. With two decades leading brand strategy, business development and PR, she builds brands end-to-end, delivering four consecutive years of client revenue growth. Based in Hiroo, Tokyo.
Company
株式会社MELNA / MELNA Inc.
CEO
志賀 祥子/ Shoco Shiga
Founded
May 2019
Location
Hiroo, Tokyo
Services
Brand Strategy · Experience · Product · PR · Global Outreach · Luxury × Wellness Direction
CONTACT
Tell us the property or the brand, where it is, and what is already decided. We reply within two business days, Japan time.